A Vibrant Vision Project
Founded 2024
What Is The Initiative?
INTRO
The Initiative
The Initiative is a dynamic outreach brand powered by Vibrant Vision Studios, dedicated to creating impactful change through partnerships, programs and supporting organisations like RABI and The Rural Homeless Coalition. We work to support underserved communities and address critical needs. Additionally, through initiatives such as Alive for Education, we aim to empower the next generation of entrepreneurs.
The Initiative is where Vibrant Vision Studios unites its brands in purpose-driven outreach to build a brighter, more inclusive future.
Via Countryside Alive
Excerpts Taken From Alive Magazine: Winter 2025
SUPPORTING FARMERS WITH RABI
#EnergiseTheCountryside
At Countryside Alive, we strongly believe in supporting small businesses’ supply chains from start to finish. While the Countryside Alive platform focuses on the business-to-consumer aspect, we also sought to find ways to support the producer-to-business side. Although we cannot support every supply chain, we concentrated on those that are more prominent: cafés, restaurants, textiles, services, and more. All of these industries share one commonality: their products originate in farming. Whether it’s wool, milk, meat, wood, or other materials, all of it is produced on British farms.
This is why Countryside Alive and The Initiative support The Royal Agricultural Benevolent Institution, more commonly known as RABI.
THE RURAL HOMELESSNESS COALITION
#RuralHomelessnessCounts
The Rural Homeless Coalition and the Centre for Homelessness Impact have come together to create the world’s first collection of non-stigmatising images of homelessness. These photos aim to show homelessness more respectfully and realistically, without reinforcing negative stereotypes. It’s a step toward changing how people view and understand the issue.
EMPOWERING THE NEXT GENERATION
Alive For Education
While some of our competitors remain focused solely on the immediate, Countryside Alive takes a broader approach, addressing both the present and building a foundation for the future. We recognise that students and young people are the future custodians of the countryside, and their ideas and innovation are crucial to rural development. This understanding is why we proudly offer our Alive for Education plan, tailored for students looking to jumpstart their careers while at university.
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Through Alive for Education, students gain full access to Countryside Alive and its extensive features at a significantly discounted rate. We believe in supporting students as they chase their dreams and build their portfolios from an early stage. We are committed to ensuring this opportunity is accessible, so much so that we run this scheme as a non-profit. It’s a cause we deeply believe in, helping students build their future today.