Project Overview

During the website design process, our primary objective was to capture the essence of the local area. To achieve this, we drew inspiration from the iconic Cotswold stone, incorporating its warm yellow hue as the background colour of the website. In order to further reflect the local aesthetics, we directly sourced the cursive font from the text imprinted on the windows of the building. This combination of cursive and standard sans serif fonts created a harmonious blend of traditional and modern elements. As the project evolved, we carried this design concept forward when creating the digital assets for The Cotswold Outpost's 2023 Afternoon Tea promotion. By maintaining consistency with the website's visual theme, we ensured a cohesive and immersive brand experience for visitors.